WELCOME TO THE JOURNAL. Insights, inspiration, and stories from inside the studio. The Journal is where we share thought leadership, behind-the-scenes looks at our process, cultural POVs, and the occasional playlist, designed to spark ideas and keep you in the know.

For two decades, websites were digital destinations. You built one, optimized it for SEO, and hoped people would show up. But in 2025, the idea of a “destination website” is dated and increasingly irrelevant.

If you’ve worked with Cassie, you know she’s more than just PRPL's Design Director. She’s a thoughtful leader, creative force, and dedicated mentor. Whether she’s guiding her team through complex challenges or recharging outdoors with her dog Eleanor,

Managing extensive website content can feel like an insurmountable task, especially when internal teams have competing priorities. At PRPL, we’ve partnered with organizations—particularly museums—for nearly two decades to transform complex content challenges into intuitive, user-focused digital experiences.

Discovering quality assurance as a career path was a revelation for Jeff. From his early days in IT support, verifying solutions to troubleshooting and assembling LEGO sets, his love for quality and assurance in his work was always evident.

Meet Maria, one of PRPL’s talented project managers who thrives on collaboration, organization, and a passion for bringi

In an ever-evolving landscape where trends shift at breakneck speed and client expectations are higher than ever, foste

PRPL has had the privilege of collaborating with five renowned museums over the past seven years. Throughout this journ

It’s been an incredible journey since Jenn Hunter joined us, bringing her unique blend of creativity and analytical prow