WELCOME TO THE JOURNAL. Insights, inspiration, and stories from inside the studio. The Journal is where we share thought leadership, behind-the-scenes looks at our process, cultural POVs, and the occasional playlist, designed to spark ideas and keep you in the know.

Purple, Rock, Scissors Wins Six ADDY® Awards, including Best of Show
If you know anything about the American Advertising Federation’s ADDY® awards, you know it’s the industry’s largest comp

PRPL Summit Weekend
At PRPL, we work hard to create an environment that fosters team-building and encourages people to be their most authent

Remote work? Hybrid ? We prefer flexible.
The past few years have been a wild ride for us all, especially in the working world. While employees continue to settle

Purple, Rock, Scissors Wins Web3 Awards, Including Two Golds
The Web3 Awards by Webby celebrates the very best in websites, advertising, mobile sites & apps, video, social, podc

Functional vs. Class-Based React
Typically in the Javascript world, there are more frameworks than there are projects which use those frameworks. Over ti

Google Update: Core Web Vitals
Sometime in 2021, Google will be merging its existing Search signals with a set of new metrics, known as Core Web Vital

CX Essentials: What the Customer Experience Can Teach You About Being a Better Brand
Historically, customer experience (CX) and user experience (UX) have been used interchangeably to describe the collecti

Cam's Tips for Working Remote
As my fiancé and I planned to leave Florida for the holidays last December, she asked me if we could extend our trip to

Google Update: Mobile-First-Indexing for the Whole Web, and What it Means for Your Website & Business
In 2016, Google first announced they were experimenting with mobile-first-indexing. since then Google has been moving m

Student Design Society: Apply for Our Summer 2019 Internship
It's never too early to start raking in that real-work experience. The design team at PRPL has grown over the past few
Our process blends curiosity, strategy, and just the right amount of chaos. We dig deep, ask the tough questions, and challenge the norm to uncover insights that matter. Ideas are tested, shaped, and sharpened until the best one rises. Then we bring it to life with craft, clarity, and a bit of magic. The result? Work that surprises, resonates, and delivers real impact.