WELCOME TO THE JOURNAL. Insights, inspiration, and stories from inside the studio. The Journal is where we share thought leadership, behind-the-scenes looks at our process, cultural POVs, and the occasional playlist, designed to spark ideas and keep you in the know.

Vote PRPL in SXSW's PanelPicker!
It may feel far away, but will be here before we know it. We're talkin' South by Southwest 2017, friends, and we need yo

Spotlight: Chris Reath
Name: Christopher Touche Reath Hometown: Miramar, Florida. Nickname(s): Cambo, Hambone, Childish Cambino, Cambotron, Chr

Hard Rock + PRPL
This is officially the closest we'll ever get to being rock stars. We're jazzed to announce that Hard Rock Orlando has c

Launched: Lux Capital
Investment firms and innovation? Count us in.VC firm Lux Capital, located in NYC and Silicon Valley, invests in early-st

Content Before Design: The Fall of Lorem Ipsum
There’s an age-old debate between the content team and designers (or creatives) on which should come first—content or d

A Comprehensive Beginner’s Guide to Automating with Ansible
One of the first things we learn as developers is not to repeat ourselves. Environment setup shouldn't be any different.
3-Pointers: Project Manager Advice
PRPL Associate Producer Tessa Henley covers three things project managers should never say, lest they foul out of the ga
Spotlight: Rad Kalaf
Name: Raduan Kalaf Hometown: Born and raised in Jamlando Nickname(s): "Rad," "Totally Rad," "Owner of the Hottest Mixtap
Launched: LMG
As full-service providers of video, audio, and lighting for big-name artists, corporate environments, events, and more,
Thinking and Designing with Components
What’s a component? Lately, I feel like the word is being used more and more, and I wanted to break down its meaning (t
Our process blends curiosity, strategy, and just the right amount of chaos. We dig deep, ask the tough questions, and challenge the norm to uncover insights that matter. Ideas are tested, shaped, and sharpened until the best one rises. Then we bring it to life with craft, clarity, and a bit of magic. The result? Work that surprises, resonates, and delivers real impact.