Vote PRPL in SXSW's PanelPicker!
It may feel far away, but will be here before we know it. We're talkin' South by Southwest 2017, friends, and we need your vote to get us up on the stage.Our team has submitted three session topic ideas, and the SXSW PanelPicker is now live and open for voting until September 2nd. Please do us a solid by signing up to vote here in the top right corner, and giving the talks below a thumbs up! The entire process should take no more than 5 minutes. Promise.Vote for one (or all) of our talks, send us a screen shot on Twitter, and we'll throw your name in a hat to win a box of PRPL swag and a personalized thank-you GIF! How's that for bribery.Each topic is hyperlinked below to its respective voting page. Help us get to Austin!
Be the Brand You'd Want to Have a Beer With
with Brandon Shaw
How many times do you find yourself engaging with a person or even a brand on social purely for their authenticity, wit, or hilarious GIFs? This is the product of being approachable and human. For brands, engaging your audience and those who are in your industry isn't done by trying to turn them into a click or a customer. Growing your audience is the easy part. Giving your followers valuable and personable content can be much more challenging.
The Symbiosis of Brains, Marketing, and Design
with Caitlin Pequignot & Tommy Hung
How can understanding the brain revamp your marketing and design strategies? The end goal of business is to create products and services that can satisfy our needs so successfully that we are quick to open our wallets. Understanding human behavior through neuroscience, marketing, and user experience can illuminate consumer needs across a variety of target markets and how businesses can align their products to meet those needs. We’ll explore current marketing trends, insights from behavioral economics, UX, and neuroscience. We will discuss how to use a scientific framework with insights from human behavior to make your business strategy more actionable and efficient.
Morality Dilemma — How Tech Is Shaping Our Culture
with Michael Parler
Vote here!In an age of exponential change, do technology advancements accelerate our species towards a more “moral” and “just” society, or does it put us on a fast track to relive the fall of Rome? Are we advancing as a society and culture, or unintentionally reversing our humanity? The Internet is at the intersection of Technology, Evolution, Humanism, Culture, and Morality, and it’s truly a greater “awakening” experience as part of our evolution as a species. In this session, we’ll leave you with more questions than answers in hopes that you can critically think in a different way about how we as a society and species are impacted by the evolution of technology and access to information.
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