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Briefs: Mike on Value-based Billing & Profit

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Michael Parler

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/Agile & Delivery

Our team has got a lot to say. Now, they’ve got a soapbox to air it all out, in two minutes or less. Industry updates, current development qualms, tips and tricks. It’s PRPL Briefs, and it just might get dirty.It’s no secret that our team here at PRPL is big on value-based pricing. We also pride ourselves on our stance against "clock watching."People always ask how we handle billing and pricing, especially since we don’t track hours. In the video I talk through our “Time Sheets Suck” mentality, and introduce Profit, our homemade analytics and utilization platform.For more on this topic, check out the "Stop Wasting Time By Tracking It" presentation I put together for iSummit last year, which goes into understanding the relationships between time, money, productivity and value.

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ABOUT

Michael Parler

ABOUT

SVP of Operations

As SVP of Operations, Michael Parler leads the delivery of complex digital solutions with a focus on clarity, scale, and precision. With nearly 20 years of experience, he specializes in aligning strategy with execution, guiding cross-functional teams through high-stakes projects across healthcare, education, government, and consumer software. Grounded in Agile and SDLC methodologies, Michael combines systems thinking with hands-on leadership to drive results and long-term client success.

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