Weekly Digital Roundup (7.8.13)

Today, we bring you this week's top social, SEO, and SEM updates. Twitter steps up their game with link histories, and we brace ourselves for the demise of Google's Keyword Tool. Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

Twitter Gives Links More Context

This past week, Twitter started testing a new feature that allows users to view where a particular tweet has been referenced on the web. This is an effort to enhance Twitter’s embedded tweet service and a strategic move to make the platform more interactive. As of right now, the new function seems to be limited to select users, but these link histories could certainly help close the loop for readers in their reading engagement.

Instagram Video is a Hit

Instagram is encouraging brands to embrace its newest video feature. This article speaks to some compelling stats that have started to roll in since its launch last month. Video posts are showing higher user interactions than its photo counterparts, and the platform also just released a new update now allowing users to comfortably shoot videos in landscape mode along with fixing a few initial bugs.

Bye-Bye, Google Reader & Keyword Tool

We all saw it coming, but it was a loss nonetheless, as Google Reader saw its end the last week of June. The search giant also decided this would be a good time to inform us of the AdWords Keyword tool’s impending doom, instead prodding users to their new Keyword Planner. More info on this here.

Storify Ramps Up Collab Convenience

Calling all brands! Storify has unveiled few of new features for its paid plans. The social media curation startup has released a new collaboration feature allowing multiple users to post to a single account, with abilities to lock certain content and advanced editing features. Users also have the option of exporting a Storify as a PDF to showcase their work. With a large portion of its user base comprising brands, Storify aims to encourage marketers to continue content marketing on its platform. And this does just that!

What Factors Affect Search Rankings Most?

Search Metrics released their yearly Rank Correlation report with some intriguing metrics. If you ever wonder what supports the high-handed power of SERPs, take a gander.

Thanks for reading! Here’s to another week of newsworthy goodness.