Briefs: Gabbie on Facebook Reach

Our team has got a lot to say. Now, they’ve got a soapbox to air it all out, in two minutes or less. Industry updates, current development qualms, tips and tricks. It’s PRPL Briefs, and it just might get dirty.Facebook is an ever-evolving platform and it can be exhausting to keep up with all of its continuous changes. It seems to me that every time I log on, there's a shiny new feature or small tweak made. Something I have been noticing since late last year has been the decline of organic reach in my Facebook posts. Thinking "is it just me?" You can rest assured it's not.Many brands and marketers have been reporting the same low numbers for organic post reach, now ranked in the low, single digits. With some brands calling Facebook a "bully," and others trying to figure out how to adapt, it is no surprise that this has been a hot topic amongst marketers.Facebook has been very hush-hush about this issue. Until last week. The social network released a blog post where Facebook's head of ads product marketing, Brian Boland, addressed the hard-hitting questions. I was super curious to see what explanation they'd come up with. After reading the full post, it was clear that the good ol' days of free exposure are gone.It's time to readjust the way we view Facebook. That's exactly why I took to PRPL Briefs to air my grievances and talk about my perspective on this new era of marketing on Facebook.

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