Monthly Mantra: Strategy First
"There is nothing so useless as doing efficiently that which should not be done at all." ―Peter Drucker
September marks the first edition of our Monthly Mantra series, wherein the company focuses on a particular concept and applies it to the everyday grind. In addition to our internal learning, we aim to share our findings with the community, with a side of wallpaper goodness.
This month, PRPL’s mantra is “Strategy First.” Our mission with this simple phrase is to put the horse before the cart. Whether building a website from scratch or just booking a meeting, there must be a plan in place and an ultimate objective. Otherwise, what’s the point?
Here’s a potpourri of resources our strategists are currently reading:
Articles
Epic list of Content Strategy Resources by by Jonathon ColmanHow to Develop Your Digital Strategy by Macala WrightFocusing Design with Design Strategy by Andrew MaierResponsive Design is Not About Screen Sizes Any More by Gorka MoleroConnected UX by Aaron Walter
Books
Content Strategy for the Web by Kristina HalvorsonSeductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) by Stephen P. AndersonDesigning Brand Identity: An Essential Guide for the Whole Branding Team by Alina WheelerHandbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests by Jeffrey RubinDesigning for the Digital Age: How to Create Human-Centered Products and Services by Kim GoodwinUsers, Not Customers: Who Really Determines the Success of Your Business by Aaron ShapiroConverge: Transforming Business at the Intersection of Marketing and Technology by Bob W. Lord
Blogs
A List ApartSmashing MagazineUX BoothBoxes and Arrows
Other Presentations/Resources
Google’s Planning ToolsBusiness Strategy Development: Key Concepts and FrameworksWhat is Digital Strategy?Consumer Journey ModelsSociety of Digital Agencies (SoDA) 2011 Digital Marketing OutlookThe World in 2030 by Dr. Michio KakuMapping the Journey — Experience beyond the screenEnjoy the literature and learning what it means to put Strategy First!
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