Weekly Digital Roundup (11.18.13)

From buzz on buyouts to Batkid, this week was a great example of publicity and PR, good and bad. Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

Snapchat is All That

Snapchat got two offers that they apparently could refuse. In an effort to win back teen users, Facebook offered to buy out Snapchat for the hefty sum of $3 billion, and Google upped the ante, offering $4 billion. Sources say that 23-year-old CEO Evan Spiegel said that he doesn’t have plans to sell a significant portion of the company until at least next year. Only time will tell if Snapchat will end up selling the popular app, but for now, Spiegel has plans to grow it.

JPMorgan Chase Twitter Chat Gone Awry

Another day, another Twitter debacle. JPMorgan Chase received a lot of backlash from Twitter users after an attempt to hold a live Twitter chat using the hashtag #AskJPM. What the company had hoped would bring positive press and offer inspirational advice, turned into a negative spiral of upset users venting their true feelings about the brand. The campaign drew over 6,000 responses in the first six hours with many complaints about foreclosures and the bank’s legal troubles. JPMorgan Chase ended up canceling the event with a Tweet that said, “Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.” The branded hashtag is still receiving complaints and the JPMorgan Twitter has remained mute.