Weekly Digital Roundup (2.17.14)

In the saccharine spirit of Valentine's Day, Facebook dove into data on love and Twitter may have a crush on their competition's profile design. Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

On Dating and Data

Facebook Data Science pulled some interesting statistics about love for the week leading up to Valentine's Day. Learn about where you really should be looking for the one, how long relationships last, and trends of online interactions between couples, now that the holiday has come and gone. Love is in the air!

Yahoo Goin’ Ad-Cray

Many of us have been wondering what Yahoo has in store for Tumblr, which the company acquired for over $1 billion last year. According to Yahoo executive Ned Brody, the company wants to turn Tumblr into a platform for native ads that can be distributed across Yahoo's properties. The plan is to take content that receives a lot of traffic and inject it back into Yahoo on an earned basis.

Paving the Way for Social Careers

Let’s be honest. Who really knows what a social media job really entails? Digiday interviewed three big brand’s social media managers to find out what it really takes to do their jobs. Their answers shine light to the fact that this job is still fairly new, and companies are still struggling to understand its full value and expectations. One brand manager summed it up quite nicely saying, "You can do your best and you can do things that are tried and true, but at the end of the day, it's kind of like gambling." That’s comforting.

Twitterbook

There have been reports this week of Twitter testing a Facebook-style profile page. The design, which strikes a similarity to its competition, would allow users to display a picture and bio on the left side of their profiles and keep the header image across the top. Twitter aims to make the site easier to use in order to attract more users and keep them coming back.

Insta Brands

Instagram is helping brands create more visually appealing content. The social network published The Instagram Handbook For Brands, which covers its advertising guidelines and requirements. The biggest push is to keep ad content feeling authentic and native to the app, and keep the audience roar to a minimum.

Case Study: Nordstrom

Nordstrom shines on social media thanks to its tactful use of eye-catching images. This is especially true over on Pinterest. With over 4 million followers, Nordstrom drives traffic back to its e-commerce site and even uses it as a tool to determine which items to display in store. Go ahead and mull over these best practice tips throughout the week!

Thanks for checking in!