Weekly Digital Roundup (3.10.14)

Arby's capitalizes on Pharrell's hat, and Facebook continues to make headlines both good and not so much. Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

Arby's Brings Home the Bacon

We all know about (and loved) Ellen's epic selfie at the Oscars, but let's not forget Arby's win at the Grammys this award season with its witty tweet about Pharrell Williams' hat. The brand has extended the social buzz by buying the infamous hat at a charity auction for a whopping $44,000. Arby's representative said the Grammys tweet was a huge success for the brand in many ways and ultimately helped drive traffic to restaurants.

Women Rocking Social

It may not come as a surprise, but femmes are beating the gents when it comes to social media. A recent study showed that women are more active on every social media network than men, with the exception of LinkedIn (dang hustlas). Women also spend more time on social media and are more likely to interact with brands. This is a must-see infographic for marketers.

Pay Up, Brands

Organic Facebook reach may be a thing of the past pretty soon. A recent survey by Social@Ogilvy has shown significant decline in brands' organic post reach since October 2013. Facebook has made statements alluding to there coming a time when brands will have to pay to reach any users and organic reach will be extinct. We've seen it trending that way, but are hoping they'll grant marketers some mercy. More on this here.

Beer and Premiere

Heineken is encouraging aspiring filmmakers to submit their concepts on Twitter for a chance to win a screening during the Tribeca Film Festival. As a sponsor, the brand has launched a #15secondpremiere campaign offering "a new social call-to-action that bridges the routine and comfortable behavior of tweeting with the exciting possibility of an unforgettable offline experience," said the brand's marketing director.

Winning With WeChat

Heard of WeChat? Well Facebook has and scooped it up. Brands flock to make sense of marketing on this newest acquisition, with Burberry, PepsiCo, and McDonalds all trying to figure out marketing tactics on the popular Chinese messaging platform. It will be interesting to see how brands infiltrate this sought-after app. And to see what their next purchase will be.Until next week!