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SCHENKEL SCHULTZ

BRAND IDENTITY

TRANSFORMING A 50 YEAR OLD ARCHITECTURE FIRM

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SCHENKEL SCHULTZ
_OVERVIEW

PROJECT SCOPE

  • Branding
  • Visual Design System

Fonts

  • Akkurat LL
  • IBM Plex Serif

PROJECT TEAM

Justin Robertson

Justin is a Recruiter on the PRPL & Friends team, where he specializes in connecting top talent with opportunities in UX, product design, and development. With deep experience in creative and technical recruiting, he identifies candidates whose strengths align with client needs and project goals. His focus on relationship-building, strategic placement, and team fit helps deliver successful outcomes across PRPL's extended network.

Rich Wahl

As President and COO at Purple, Rock, Scissors, Rich Wahl leads agency operations, growth strategy, and client partnerships with a relentless focus on delivering impactful digital experiences. With over 35 years of experience building and marketing brands, Rich blends strategic insight with creative thinking to help organizations navigate change and drive measurable results. His expertise spans digital strategy, brand development, and customer experience, with a strong track record across eCommerce, SaaS, and enterprise platforms.

Chris Ladwig

As Creative Director at Purple Rock Scissors, Chris Ladwig is an award-winning designer with 15 years of experience building strategic brands through identity systems, 360 campaigns, product design, and packaging, shaping meaningful experiences that move brands forward.

April Domingo

With over a decade of experience, April is a senior visual designer who strives to create visual systems that are user-centric, scalable, and emotionally resonant. She leads with curiosity, and thoughtful collaboration to create meaningful partnerships. April specializes in creating compelling brand narratives grounded by strategy, marketing collateral, and crafting digital experiences that merge creativity with business impact.

_OVERVIEW

Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to collecting, preserving, and interpreting modern and contemporary art, inviting audiences worldwide to explore its architecturally and culturally unique museums, exhibitions, publications, and digital experiences.

Shaped and formed by the many facets of ideas and concept generation—SchenkelShultz is like a prism—a catalyst for beautiful design. These many different ideas and perspectives gather into what is central to the firm, and radiance reflects out in the form of creative solutions and design excellence, creating the building.

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